Beyond Persuasion : : Communication Strategies for Healthcare Managers in the Digital Age / / Patricia J. Parsons.

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital a...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Backlist 2000-2013
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Place / Publishing House:Toronto : : University of Toronto Press, , [2022]
©2013
Year of Publication:2022
Language:English
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Physical Description:1 online resource (216 p.) :; 10 figures, 1 table
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