Beyond Persuasion : : Communication Strategies for Healthcare Managers in the Digital Age / / Patricia J. Parsons.
The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital a...
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| Superior document: | Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Backlist 2000-2013 |
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| Place / Publishing House: | Toronto : : University of Toronto Press, , [2022] ©2013 |
| Year of Publication: | 2022 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (216 p.) :; 10 figures, 1 table |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- LEVEL I Personal and Professional Foundations
- Introduction
- 1 Communication: A Management Tool
- 2 The Strategic Communication Process
- 3 Interpersonal Skills
- 4 Put It in Writing
- 5 Presentations That Deliver
- 6 Fundamentals of Social Media
- LEVEL II It All Begins at Home
- 7 Communicating In-house
- 8 Communicating Strategically with Your Board
- 9 Working with PR and Corporate Communications
- LEVEL III The World Outside
- 10 Creating Community Relationships
- 11 Media Relations Process and Practices
- LEVEL IV Crises and Issues
- 12 Communication in a Crisis
- 13 A View to the Future
- Notes
- Bibliography
- Index
- About the Author