Beyond Persuasion : : Communication Strategies for Healthcare Managers in the Digital Age / / Patricia J. Parsons.
The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital a...
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Superior document: | Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Backlist 2000-2013 |
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Place / Publishing House: | Toronto : : University of Toronto Press, , [2022] ©2013 |
Year of Publication: | 2022 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (216 p.) :; 10 figures, 1 table |
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