Beyond Persuasion : : Communication Strategies for Healthcare Managers in the Digital Age / / Patricia J. Parsons.

• Superior document: Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Backlist 2000-2013
• VerfasserIn: Parsons, Patricia J.,
• Place / Publishing House: Toronto : : University of Toronto Press, , [2022]; ©2013
• Year of Publication: 2022
• Language: English
• Physical Description: 1 online resource (216 p.) :; 10 figures, 1 table

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

Table of Contents

Frontmatter -- Contents -- Preface -- LEVEL I Personal and Professional Foundations -- Introduction -- 1 Communication: A Management Tool -- 2 The Strategic Communication Process -- 3 Interpersonal Skills -- 4 Put It in Writing -- 5 Presentations That Deliver -- 6 Fundamentals of Social Media -- LEVEL II It All Begins at Home -- 7 Communicating In-house -- 8 Communicating Strategically with Your Board -- 9 Working with PR and Corporate Communications -- LEVEL III The World Outside -- 10 Creating Community Relationships -- 11 Media Relations Process and Practices -- LEVEL IV Crises and Issues -- 12 Communication in a Crisis -- 13 A View to the Future -- Notes -- Bibliography -- Index -- About the Author