The People’S Choice : : How the Voter Makes Up His Mind in a Presidential Campaign /

The People’S Choice : : How the Voter Makes Up His Mind in a Presidential Campaign / / Bernard Berelson, Hazel Gaudet, Paul F. Lazarsfeld.

Examines how the voter makes up their mind in a presidential election. Also looks at the social and ideological differences between republicans and democrats during the early 1900's and who participates in elections.

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
VerfasserIn:
Lazarsfeld, Paul F.,
Berelson, Bernard,
Gaudet, Hazel,
Place / Publishing House:New York, NY : : Columbia University Press, , [1968]
©1968
Year of Publication:1968
Language:English
Online Access:
Physical Description:1 online resource (178 p.)
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Table of Contents:
  • Frontmatter
  • Preface to the Third Edition
  • Preface to the Second Edition
  • Acknowledgments
  • Contents
  • I. Introduction
  • II . Erie County, Ohio, 1940
  • III . Social Differences between Republicans and Democrats
  • IV. Ideological Differences between Republicans and Democrats
  • V. Participation in the Election
  • VI. Time of Final Decision
  • VII. The Types of Changes
  • VIII. The Activation Effect
  • IX. The Reinforcement Effect
  • X. The Conversion Effect
  • XI. The Over-All Effect of the Campaign
  • XII. Anticipation of the Winner
  • XIII. What the Voters Were Told
  • XIV. The Radio and the Printed Page
  • XV. The Political Homogeneity of Social Groups
  • XVI. The Nature of Personal Influence
  • Notes
  • Appendix: Construction of Indices

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