The People’S Choice : : How the Voter Makes Up His Mind in a Presidential Campaign / / Bernard Berelson, Hazel Gaudet, Paul F. Lazarsfeld.

• Superior document: Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
• VerfasserIn: Lazarsfeld, Paul F.,; Berelson, Bernard,; Gaudet, Hazel,
• Place / Publishing House: New York, NY : : Columbia University Press, , [1968]; ©1968
• Year of Publication: 1968
• Language: English
• Physical Description: 1 online resource (178 p.)

Examines how the voter makes up their mind in a presidential election. Also looks at the social and ideological differences between republicans and democrats during the early 1900's and who participates in elections.

Table of Contents

Frontmatter -- Preface to the Third Edition -- Preface to the Second Edition -- Acknowledgments -- Contents -- I. Introduction -- II . Erie County, Ohio, 1940 -- III . Social Differences between Republicans and Democrats -- IV. Ideological Differences between Republicans and Democrats -- V. Participation in the Election -- VI. Time of Final Decision -- VII. The Types of Changes -- VIII. The Activation Effect -- IX. The Reinforcement Effect -- X. The Conversion Effect -- XI. The Over-All Effect of the Campaign -- XII. Anticipation of the Winner -- XIII. What the Voters Were Told -- XIV. The Radio and the Printed Page -- XV. The Political Homogeneity of Social Groups -- XVI. The Nature of Personal Influence -- Notes -- Appendix: Construction of Indices