The People’S Choice : : How the Voter Makes Up His Mind in a Presidential Campaign / / Bernard Berelson, Hazel Gaudet, Paul F. Lazarsfeld.

• Superior document: Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
• VerfasserIn: Lazarsfeld, Paul F.,; Berelson, Bernard,; Gaudet, Hazel,
• Place / Publishing House: New York, NY : : Columbia University Press, , [1968]; ©1968
• Year of Publication: 1968
• Language: English
• Physical Description: 1 online resource (178 p.)
• Other title: Frontmatter --; Preface to the Third Edition --; Preface to the Second Edition --; Acknowledgments --; Contents --; I. Introduction --; II . Erie County, Ohio, 1940 --; III . Social Differences between Republicans and Democrats --; IV. Ideological Differences between Republicans and Democrats --; V. Participation in the Election --; VI. Time of Final Decision --; VII. The Types of Changes --; VIII. The Activation Effect --; IX. The Reinforcement Effect --; X. The Conversion Effect --; XI. The Over-All Effect of the Campaign --; XII. Anticipation of the Winner --; XIII. What the Voters Were Told --; XIV. The Radio and the Printed Page --; XV. The Political Homogeneity of Social Groups --; XVI. The Nature of Personal Influence --; Notes --; Appendix: Construction of Indices
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780231896146; 9783110442489
• DOI: 10.7312/laza93930
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Bernard Berelson, Hazel Gaudet, Paul F. Lazarsfeld.

Examines how the voter makes up their mind in a presidential election. Also looks at the social and ideological differences between republicans and democrats during the early 1900's and who participates in elections.