The People’S Choice : : How the Voter Makes Up His Mind in a Presidential Campaign / / Bernard Berelson, Hazel Gaudet, Paul F. Lazarsfeld.

Examines how the voter makes up their mind in a presidential election. Also looks at the social and ideological differences between republicans and democrats during the early 1900's and who participates in elections.

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
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Place / Publishing House:New York, NY : : Columbia University Press, , [1968]
©1968
Year of Publication:1968
Language:English
Online Access:
Physical Description:1 online resource (178 p.)
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100 1 |a Lazarsfeld, Paul F.,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 4 |a The People’S Choice :  |b How the Voter Makes Up His Mind in a Presidential Campaign /  |c Bernard Berelson, Hazel Gaudet, Paul F. Lazarsfeld. 
264 1 |a New York, NY :   |b Columbia University Press,   |c [1968] 
264 4 |c ©1968 
300 |a 1 online resource (178 p.) 
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505 0 0 |t Frontmatter --   |t Preface to the Third Edition --   |t Preface to the Second Edition --   |t Acknowledgments --   |t Contents --   |t I. Introduction --   |t II . Erie County, Ohio, 1940 --   |t III . Social Differences between Republicans and Democrats --   |t IV. Ideological Differences between Republicans and Democrats --   |t V. Participation in the Election --   |t VI. Time of Final Decision --   |t VII. The Types of Changes --   |t VIII. The Activation Effect --   |t IX. The Reinforcement Effect --   |t X. The Conversion Effect --   |t XI. The Over-All Effect of the Campaign --   |t XII. Anticipation of the Winner --   |t XIII. What the Voters Were Told --   |t XIV. The Radio and the Printed Page --   |t XV. The Political Homogeneity of Social Groups --   |t XVI. The Nature of Personal Influence --   |t Notes --   |t Appendix: Construction of Indices 
506 0 |a restricted access  |u http://purl.org/coar/access_right/c_16ec  |f online access with authorization  |2 star 
520 |a Examines how the voter makes up their mind in a presidential election. Also looks at the social and ideological differences between republicans and democrats during the early 1900's and who participates in elections. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) 
650 7 |a POLITICAL SCIENCE / Political Process / Political Parties.  |2 bisacsh 
700 1 |a Berelson, Bernard,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
700 1 |a Gaudet, Hazel,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t Columbia University Press eBook-Package Archive 1898-1999  |z 9783110442489 
776 0 |c print  |z 9780231939300 
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