If You're in a Dogfight, Become a Cat! : : Strategies for Long-Term Growth / / Leonard Sherman.
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017 |
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| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : Columbia University Press, , [2017] ©2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Series: | Columbia Business School Publishing
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| Online Access: | |
| Physical Description: | 1 online resource (360 p.) :; 83 color and b&w illustrations |
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