If You're in a Dogfight, Become a Cat! : : Strategies for Long-Term Growth / / Leonard Sherman.
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...
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Place / Publishing House: | New York, NY : : Columbia University Press, , [2017] ©2017 |
Year of Publication: | 2017 |
Language: | English |
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Physical Description: | 1 online resource (360 p.) :; 83 color and b&w illustrations |
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Sherman, Leonard, author. aut http://id.loc.gov/vocabulary/relators/aut If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth / Leonard Sherman. New York, NY : Columbia University Press, [2017] ©2017 1 online resource (360 p.) : 83 color and b&w illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Columbia Business School Publishing Frontmatter -- Contents -- Preface -- Chapter One. The Origins of Modern Business Strategy Thinking -- Chapter Two. There's No Such Thing as a Bad Industry -- Chapter Three. Why Are We in Business? -- Chapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- Chapter Five. Do You Know What Your Strategy Is? -- Chapter Six. Getting Strategy Right -- Chapter Seven. Creating Strong Brands -- Chapter Eight. Brand Builders and Killers -- Chapter Nine. What Makes Products Meaningfully Different? -- Chapter Ten. Where Do Great Ideas Come From? -- Chapter Eleven. Strategies to Break Away from the Pack -- Chapter Twelve. Hitting the Bull's-Eye -- Notes -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth?Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) Industrial management. Strategic planning. BUSINESS & ECONOMICS / Strategic Planning. bisacsh Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017 9783110543308 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2017 9783110540550 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE ENGLISH 2017 9783110625264 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2017 9783110547740 ZDB-23-DBV print 9780231174824 https://doi.org/10.7312/sher17482 https://www.degruyter.com/isbn/9780231542821 Cover https://www.degruyter.com/document/cover/isbn/9780231542821/original |
language |
English |
format |
eBook |
author |
Sherman, Leonard, Sherman, Leonard, |
spellingShingle |
Sherman, Leonard, Sherman, Leonard, If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth / Columbia Business School Publishing Frontmatter -- Contents -- Preface -- Chapter One. The Origins of Modern Business Strategy Thinking -- Chapter Two. There's No Such Thing as a Bad Industry -- Chapter Three. Why Are We in Business? -- Chapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- Chapter Five. Do You Know What Your Strategy Is? -- Chapter Six. Getting Strategy Right -- Chapter Seven. Creating Strong Brands -- Chapter Eight. Brand Builders and Killers -- Chapter Nine. What Makes Products Meaningfully Different? -- Chapter Ten. Where Do Great Ideas Come From? -- Chapter Eleven. Strategies to Break Away from the Pack -- Chapter Twelve. Hitting the Bull's-Eye -- Notes -- Index |
author_facet |
Sherman, Leonard, Sherman, Leonard, |
author_variant |
l s ls l s ls |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Sherman, Leonard, |
title |
If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth / |
title_sub |
Strategies for Long-Term Growth / |
title_full |
If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth / Leonard Sherman. |
title_fullStr |
If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth / Leonard Sherman. |
title_full_unstemmed |
If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth / Leonard Sherman. |
title_auth |
If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth / |
title_alt |
Frontmatter -- Contents -- Preface -- Chapter One. The Origins of Modern Business Strategy Thinking -- Chapter Two. There's No Such Thing as a Bad Industry -- Chapter Three. Why Are We in Business? -- Chapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- Chapter Five. Do You Know What Your Strategy Is? -- Chapter Six. Getting Strategy Right -- Chapter Seven. Creating Strong Brands -- Chapter Eight. Brand Builders and Killers -- Chapter Nine. What Makes Products Meaningfully Different? -- Chapter Ten. Where Do Great Ideas Come From? -- Chapter Eleven. Strategies to Break Away from the Pack -- Chapter Twelve. Hitting the Bull's-Eye -- Notes -- Index |
title_new |
If You're in a Dogfight, Become a Cat! : |
title_sort |
if you're in a dogfight, become a cat! : strategies for long-term growth / |
series |
Columbia Business School Publishing |
series2 |
Columbia Business School Publishing |
publisher |
Columbia University Press, |
publishDate |
2017 |
physical |
1 online resource (360 p.) : 83 color and b&w illustrations Issued also in print. |
contents |
Frontmatter -- Contents -- Preface -- Chapter One. The Origins of Modern Business Strategy Thinking -- Chapter Two. There's No Such Thing as a Bad Industry -- Chapter Three. Why Are We in Business? -- Chapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- Chapter Five. Do You Know What Your Strategy Is? -- Chapter Six. Getting Strategy Right -- Chapter Seven. Creating Strong Brands -- Chapter Eight. Brand Builders and Killers -- Chapter Nine. What Makes Products Meaningfully Different? -- Chapter Ten. Where Do Great Ideas Come From? -- Chapter Eleven. Strategies to Break Away from the Pack -- Chapter Twelve. Hitting the Bull's-Eye -- Notes -- Index |
isbn |
9780231542821 9783110543308 9783110540550 9783110625264 9783110547740 9780231174824 |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD30 |
callnumber-sort |
HD 230.28 S42995 42017EB |
url |
https://doi.org/10.7312/sher17482 https://www.degruyter.com/isbn/9780231542821 https://www.degruyter.com/document/cover/isbn/9780231542821/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.4/012 |
dewey-sort |
3658.4 212 |
dewey-raw |
658.4/012 |
dewey-search |
658.4/012 |
doi_str_mv |
10.7312/sher17482 |
oclc_num |
979904363 |
work_keys_str_mv |
AT shermanleonard ifyoureinadogfightbecomeacatstrategiesforlongtermgrowth |
status_str |
n |
ids_txt_mv |
(DE-B1597)481767 (OCoLC)979904363 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2017 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE ENGLISH 2017 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2017 |
is_hierarchy_title |
If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth / |
container_title |
Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017 |
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