If You're in a Dogfight, Become a Cat! : : Strategies for Long-Term Growth / / Leonard Sherman.
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2017 |
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| Place / Publishing House: | New York, NY : : Columbia University Press, , [2017] ©2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Series: | Columbia Business School Publishing
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| Online Access: | |
| Physical Description: | 1 online resource (360 p.) :; 83 color and b&w illustrations |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- Chapter One. The Origins of Modern Business Strategy Thinking
- Chapter Two. There's No Such Thing as a Bad Industry
- Chapter Three. Why Are We in Business?
- Chapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth
- Chapter Five. Do You Know What Your Strategy Is?
- Chapter Six. Getting Strategy Right
- Chapter Seven. Creating Strong Brands
- Chapter Eight. Brand Builders and Killers
- Chapter Nine. What Makes Products Meaningfully Different?
- Chapter Ten. Where Do Great Ideas Come From?
- Chapter Eleven. Strategies to Break Away from the Pack
- Chapter Twelve. Hitting the Bull's-Eye
- Notes
- Index