Optimal database marketing : strategy, development, and data mining /

Optimal database marketing : strategy, development, and data mining / / Ronald G. Drozdenko, Perry D. Drake.

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ProQuest (Firm)
Drozdenko, Ronald G.
TeilnehmendeR:
Drake, Perry D.
ProQuest (Firm)
Year of Publication:2002
Language:English
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Physical Description:xxii, 398 p. :; ill.
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record_format marc
spelling Drozdenko, Ronald G.
Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.
Thousand Oaks, Calif. : Sage Pub., c2002.
xxii, 398 p. : ill.
Includes bibliographical references (p. 383-385) and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Database marketing.
Electronic commerce.
Electronic books.
Drake, Perry D.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996727 Click to View
language English
format Electronic
eBook
author Drozdenko, Ronald G.
spellingShingle Drozdenko, Ronald G.
Optimal database marketing strategy, development, and data mining /
author_facet Drozdenko, Ronald G.
Drake, Perry D.
ProQuest (Firm)
ProQuest (Firm)
author_variant r g d rg rgd
author2 Drake, Perry D.
ProQuest (Firm)
author2_variant p d d pd pdd
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Drozdenko, Ronald G.
title Optimal database marketing strategy, development, and data mining /
title_sub strategy, development, and data mining /
title_full Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.
title_fullStr Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.
title_full_unstemmed Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.
title_auth Optimal database marketing strategy, development, and data mining /
title_new Optimal database marketing
title_sort optimal database marketing strategy, development, and data mining /
publisher Sage Pub.,
publishDate 2002
physical xxii, 398 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.126 D76 42002
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996727
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/4
dewey-sort 3658.8 14
dewey-raw 658.8/4
dewey-search 658.8/4
oclc_num 809772485
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is_hierarchy_title Optimal database marketing strategy, development, and data mining /
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