Optimal database marketing : strategy, development, and data mining / / Ronald G. Drozdenko, Perry D. Drake.
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| TeilnehmendeR: | |
| Year of Publication: | 2002 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxii, 398 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 383-385) and indexes. |
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| ISBN: | 0761923578 (acidfree paper) 9780761923572 9781452264042 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Ronald G. Drozdenko, Perry D. Drake. |