Optimal database marketing : strategy, development, and data mining / / Ronald G. Drozdenko, Perry D. Drake.
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| TeilnehmendeR: | |
| Year of Publication: | 2002 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxii, 398 p. :; ill. |
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| 020 | |z 0761923578 (acid-free paper) | ||
| 020 | |z 9780761923572 | ||
| 020 | |z 9781452264042 | ||
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| 050 | 4 | |a HF5415.126 |b .D76 2002 | |
| 082 | 0 | 4 | |a 658.8/4 |2 20 |
| 100 | 1 | |a Drozdenko, Ronald G. | |
| 245 | 1 | 0 | |a Optimal database marketing |h [electronic resource] : |b strategy, development, and data mining / |c Ronald G. Drozdenko, Perry D. Drake. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Pub., |c c2002. | ||
| 300 | |a xxii, 398 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 383-385) and indexes. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Database marketing. | |
| 650 | 0 | |a Electronic commerce. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Drake, Perry D. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996727 |z Click to View |