Dictionary of marketing communications

Dictionary of marketing communications / Norman A. Govoni.

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ProQuest (Firm)
Govoni, Norman A. P.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2004
Language:English
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Physical Description:v, 249 p.
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record_format marc
spelling Govoni, Norman A. P.
Dictionary of marketing communications [electronic resource] / Norman A. Govoni.
Thousand Oaks, Calif. : Sage, c2004.
v, 249 p.
Includes bibliographical references (p. 245-247).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Communication in marketing Dictionaries.
Marketing Dictionaries.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996589 Click to View
language English
format Electronic
eBook
author Govoni, Norman A. P.
spellingShingle Govoni, Norman A. P.
Dictionary of marketing communications
author_facet Govoni, Norman A. P.
ProQuest (Firm)
ProQuest (Firm)
author_variant n a p g nap napg
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Govoni, Norman A. P.
title Dictionary of marketing communications
title_full Dictionary of marketing communications [electronic resource] / Norman A. Govoni.
title_fullStr Dictionary of marketing communications [electronic resource] / Norman A. Govoni.
title_full_unstemmed Dictionary of marketing communications [electronic resource] / Norman A. Govoni.
title_auth Dictionary of marketing communications
title_new Dictionary of marketing communications
title_sort dictionary of marketing communications
publisher Sage,
publishDate 2004
physical v, 249 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5412
callnumber-sort HF 45412 G68 42004
genre Electronic books.
genre_facet Dictionaries.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=996589
illustrated Not Illustrated
oclc_num 922904175
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is_hierarchy_title Dictionary of marketing communications
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