Dictionary of marketing communications / Norman A. Govoni.
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Year of Publication: | 2004 |
Language: | English |
Online Access: | |
Physical Description: | v, 249 p. |
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Bibliography: | Includes bibliographical references (p. 245-247). |
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ISBN: | 0761927700 (hard) 0761927719 (paper) 9780761927709 9781452262956 (ebook) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Norman A. Govoni. |