Effective advertising : understanding when, how, and why advertising works / / by Gerard J. Tellis.
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Year of Publication: | 2004 |
Language: | English |
Online Access: | |
Physical Description: | 203 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780761922520 9781452262710 0761922520 (cloth) 0761922539 (paper) |
Hierarchical level: | Monograph |
Statement of Responsibility: | by Gerard J. Tellis. |