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Tellis, Gerard J., 1950-
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Tellis, Gerard J., 1950-
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Effective advertising : understanding when, how, and why advertising works / / by Gerard J. Tellis.
Participants:
Tellis, Gerard J., 1950- [ ]
;
ProQuest (Firm) [ ]
;
ProQuest (Firm) [ TeilnehmendeR ]
Published:
c2004.
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