Pharmaceutical lifecycle management : making the most of each and every brand / / Tony Ellery, Neal Hansen.
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxii, 389 p. :; ill. |
| Notes: | Includes index. |
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Table of Contents:
- pt. A. Lifecycle management business environment
- pt. B. Lifecycle management regulatory and legal environment
- pt. C. Patents and exclusivities
- pt. D. Developmental LCM
- pt. E. Commercial LCM
- pt. F. Biologics and biosimilars
- pt. G. The integrated brand LCM strategy and its implementation
- pt. H. Integrating LCM with portfolio management.