Pharmaceutical lifecycle management : making the most of each and every brand / / Tony Ellery, Neal Hansen.

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Bibliographic Details
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TeilnehmendeR:
Year of Publication:2012
Language:English
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Physical Description:xxii, 389 p. :; ill.
Notes:Includes index.
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ISBN:9780470487532 (cloth)
9781118266793 (electronic bk.)
Hierarchical level:Monograph
Statement of Responsibility: Tony Ellery, Neal Hansen.