Pharmaceutical lifecycle management : making the most of each and every brand /

Pharmaceutical lifecycle management : making the most of each and every brand / / Tony Ellery, Neal Hansen.

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ProQuest (Firm)
Ellery, Tony.
TeilnehmendeR:
Hansen, Neal.
ProQuest (Firm)
Year of Publication:2012
Language:English
Online Access:
Physical Description:xxii, 389 p. :; ill.
Notes:Includes index.
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(OCoLC)797824835
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spelling Ellery, Tony.
Pharmaceutical lifecycle management [electronic resource] : making the most of each and every brand / Tony Ellery, Neal Hansen.
Hoboken, N.J. : John Wiley & Sons, c2012.
xxii, 389 p. : ill.
Includes index.
pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Pharmaceutical industry Economic aspects.
Drug approval Economic aspects.
Electronic books.
Hansen, Neal.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=832587 Click to View
language English
format Electronic
eBook
author Ellery, Tony.
spellingShingle Ellery, Tony.
Pharmaceutical lifecycle management making the most of each and every brand /
pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management.
author_facet Ellery, Tony.
Hansen, Neal.
ProQuest (Firm)
ProQuest (Firm)
author_variant t e te
author2 Hansen, Neal.
ProQuest (Firm)
author2_variant n h nh
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Ellery, Tony.
title Pharmaceutical lifecycle management making the most of each and every brand /
title_sub making the most of each and every brand /
title_full Pharmaceutical lifecycle management [electronic resource] : making the most of each and every brand / Tony Ellery, Neal Hansen.
title_fullStr Pharmaceutical lifecycle management [electronic resource] : making the most of each and every brand / Tony Ellery, Neal Hansen.
title_full_unstemmed Pharmaceutical lifecycle management [electronic resource] : making the most of each and every brand / Tony Ellery, Neal Hansen.
title_auth Pharmaceutical lifecycle management making the most of each and every brand /
title_new Pharmaceutical lifecycle management
title_sort pharmaceutical lifecycle management making the most of each and every brand /
publisher John Wiley & Sons,
publishDate 2012
physical xxii, 389 p. : ill.
contents pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management.
isbn 9781118266793 (electronic bk.)
callnumber-first R - Medicine
callnumber-subject RS - Pharmacy
callnumber-label RS100
callnumber-sort RS 3100 E45 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=832587
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 330 - Economics
dewey-ones 338 - Production
dewey-full 338.4/76153
dewey-sort 3338.4 576153
dewey-raw 338.4/76153
dewey-search 338.4/76153
oclc_num 797824835
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