Pharmaceutical lifecycle management : making the most of each and every brand / / Tony Ellery, Neal Hansen.
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxii, 389 p. :; ill. |
| Notes: | Includes index. |
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| 020 | |z 9780470487532 (cloth) | ||
| 020 | |a 9781118266793 (electronic bk.) | ||
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| 050 | 4 | |a RS100 |b .E45 2012 | |
| 082 | 0 | 4 | |a 338.4/76153 |2 23 |
| 100 | 1 | |a Ellery, Tony. | |
| 245 | 1 | 0 | |a Pharmaceutical lifecycle management |h [electronic resource] : |b making the most of each and every brand / |c Tony Ellery, Neal Hansen. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2012. | ||
| 300 | |a xxii, 389 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Pharmaceutical industry |x Economic aspects. | |
| 650 | 0 | |a Drug approval |x Economic aspects. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Hansen, Neal. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=832587 |z Click to View |