Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / / Mike Proulx, Stacey Shepatin.

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ProQuest (Firm)
Proulx, Mike.
TeilnehmendeR:
Shepatin, Stacey.
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xvi, 272 p. :; ill.
Notes:Includes index.
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spelling Proulx, Mike.
Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
Social television
Hoboken, N.J. : John Wiley & Sons, 2012.
xvi, 272 p. : ill.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Television programs Internet marketing.
Online social networks.
Television programs Social aspects.
Electronic books.
Shepatin, Stacey.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=818121 Click to View
language English
format Electronic
eBook
author Proulx, Mike.
spellingShingle Proulx, Mike.
Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
author_facet Proulx, Mike.
Shepatin, Stacey.
ProQuest (Firm)
ProQuest (Firm)
author_variant m p mp
author2 Shepatin, Stacey.
ProQuest (Firm)
author2_variant s s ss
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Proulx, Mike.
title Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
title_sub how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
title_full Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
title_fullStr Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
title_full_unstemmed Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
title_auth Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
title_alt Social television
title_new Social TV
title_sort social tv how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
publisher John Wiley & Sons,
publishDate 2012
physical xvi, 272 p. : ill.
isbn 9781118226339 (electronic bk.)
callnumber-first P - Language and Literature
callnumber-subject PN - General Literature
callnumber-label PN1992
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genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=818121
illustrated Illustrated
oclc_num 785779944
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