Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / / Mike Proulx, Stacey Shepatin.
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Year of Publication: | 2012 |
Language: | English |
Online Access: | |
Physical Description: | xvi, 272 p. :; ill. |
Notes: | Includes index. |
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001 | 500818121 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 120309s2012 njua s 001 0 eng d | ||
020 | |z 9781118167465 | ||
020 | |a 9781118226339 (electronic bk.) | ||
035 | |a (MiAaPQ)500818121 | ||
035 | |a (Au-PeEL)EBL818121 | ||
035 | |a (CaPaEBR)ebr10531498 | ||
035 | |a (CaONFJC)MIL362180 | ||
035 | |a (OCoLC)785779944 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a PN1992.55 |b .P76 2012 | |
100 | 1 | |a Proulx, Mike. | |
245 | 1 | 0 | |a Social TV |h [electronic resource] : |b how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / |c Mike Proulx, Stacey Shepatin. |
246 | 3 | |a Social television | |
260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c 2012. | ||
300 | |a xvi, 272 p. : |b ill. | ||
500 | |a Includes index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Television programs |x Internet marketing. | |
650 | 0 | |a Online social networks. | |
650 | 0 | |a Television programs |x Social aspects. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Shepatin, Stacey. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=818121 |z Click to View |