Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / / Mike Proulx, Stacey Shepatin.

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Year of Publication:2012
Language:English
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Physical Description:xvi, 272 p. :; ill.
Notes:Includes index.
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040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a PN1992.55  |b .P76 2012 
100 1 |a Proulx, Mike. 
245 1 0 |a Social TV  |h [electronic resource] :  |b how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /  |c Mike Proulx, Stacey Shepatin. 
246 3 |a Social television 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c 2012. 
300 |a xvi, 272 p. :  |b ill. 
500 |a Includes index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Television programs  |x Internet marketing. 
650 0 |a Online social networks. 
650 0 |a Television programs  |x Social aspects. 
655 4 |a Electronic books. 
700 1 |a Shepatin, Stacey. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=818121  |z Click to View