Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / / Mike Proulx, Stacey Shepatin.
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvi, 272 p. :; ill. |
| Notes: | Includes index. |
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| Other title: | Social television |
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| ISBN: | 9781118167465 9781118226339 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Mike Proulx, Stacey Shepatin. |