Brainfluence : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley.
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 286 p. |
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