Brainfluence : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley.
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...
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Year of Publication: | 2012 |
Language: | English |
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Physical Description: | xviii, 286 p. |
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Dooley, Roger, 1952- Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley. Hoboken, N.J. : Wiley, c2012. xviii, 286 p. Includes bibliographical references and index. section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. "Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- Provided by publisher. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Neuromarketing. Marketing Psychological aspects. Advertising Psychological aspects. Consumers Psychology. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=817468 Click to View |
language |
English |
format |
Electronic eBook |
author |
Dooley, Roger, 1952- |
spellingShingle |
Dooley, Roger, 1952- Brainfluence 100 ways to persuade and convince customers with neuromarketing / section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
author_facet |
Dooley, Roger, 1952- ProQuest (Firm) ProQuest (Firm) |
author_variant |
r d rd |
author2 |
ProQuest (Firm) |
author2_role |
TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Dooley, Roger, 1952- |
title |
Brainfluence 100 ways to persuade and convince customers with neuromarketing / |
title_sub |
100 ways to persuade and convince customers with neuromarketing / |
title_full |
Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley. |
title_fullStr |
Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley. |
title_full_unstemmed |
Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley. |
title_auth |
Brainfluence 100 ways to persuade and convince customers with neuromarketing / |
title_new |
Brainfluence |
title_sort |
brainfluence 100 ways to persuade and convince customers with neuromarketing / |
publisher |
Wiley, |
publishDate |
2012 |
physical |
xviii, 286 p. |
contents |
section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
isbn |
9781118175965 (electronic bk.) |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.12615 D66 42012 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=817468 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8001/9 |
dewey-sort |
3658.8001 19 |
dewey-raw |
658.8001/9 |
dewey-search |
658.8001/9 |
oclc_num |
765131253 |
work_keys_str_mv |
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(MiAaPQ)500817468 (Au-PeEL)EBL817468 (CaPaEBR)ebr10506279 (CaONFJC)MIL331608 (OCoLC)765131253 |
is_hierarchy_title |
Brainfluence 100 ways to persuade and convince customers with neuromarketing / |
author2_original_writing_str_mv |
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