Marketing Management and Communications in the Public Sector.
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| Superior document: | Masters in Public Management Series |
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| TeilnehmendeR: | |
| Place / Publishing House: | Milton : : Taylor & Francis Group,, 2017. Ã2018. |
| Year of Publication: | 2017 |
| Edition: | 2nd ed. |
| Language: | English |
| Series: | Masters in Public Management Series
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| Online Access: | |
| Physical Description: | 1 online resource (275 pages) |
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Table of Contents:
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- List of figures
- List of tables
- List of boxes
- Part I
- Chapter1: Public management and marketing
- Chapter 2: Marketing and public marketing
- Part II
- Chapter 3: Basic marketing concepts
- Chapter 4: Marketing information research
- Chapter 5: Marketing strategy
- Chapter 6: Marketing instruments
- Part III
- Chapter 7: Public communications - an introduction
- Chapter 8: Communications models and strategies
- Chapter 9: Communications instruments
- Chapter 10: Communication control
- Chapter 11: Crisis communication
- Appendix: a case study
- Index.