Marketing Management and Communications in the Public Sector.
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Superior document: | Masters in Public Management Series |
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TeilnehmendeR: | |
Place / Publishing House: | Milton : : Taylor & Francis Group,, 2017. Ã2018. |
Year of Publication: | 2017 |
Edition: | 2nd ed. |
Language: | English |
Series: | Masters in Public Management Series
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Online Access: | |
Physical Description: | 1 online resource (275 pages) |
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001 | 5007244739 | ||
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005 | 20240229073848.0 | ||
006 | m o d | | ||
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008 | 240229s2017 xx o ||||0 eng d | ||
020 | |a 9781317222606 |q (electronic bk.) | ||
020 | |z 9781138655805 | ||
035 | |a (MiAaPQ)5007244739 | ||
035 | |a (Au-PeEL)EBL7244739 | ||
035 | |a (OCoLC)1041148129 | ||
040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
082 | 0 | |a 352.7/48 | |
100 | 1 | |a Pasquier, Martial. | |
245 | 1 | 0 | |a Marketing Management and Communications in the Public Sector. |
250 | |a 2nd ed. | ||
264 | 1 | |a Milton : |b Taylor & Francis Group, |c 2017. | |
264 | 4 | |c Ã2018. | |
300 | |a 1 online resource (275 pages) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
490 | 1 | |a Masters in Public Management Series | |
505 | 0 | |a Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- List of boxes -- Part I -- Chapter1: Public management and marketing -- Chapter 2: Marketing and public marketing -- Part II -- Chapter 3: Basic marketing concepts -- Chapter 4: Marketing information research -- Chapter 5: Marketing strategy -- Chapter 6: Marketing instruments -- Part III -- Chapter 7: Public communications - an introduction -- Chapter 8: Communications models and strategies -- Chapter 9: Communications instruments -- Chapter 10: Communication control -- Chapter 11: Crisis communication -- Appendix: a case study -- Index. | |
588 | |a Description based on publisher supplied metadata and other sources. | ||
590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
655 | 4 | |a Electronic books. | |
700 | 1 | |a Villeneuve, Jean-Patrick. | |
776 | 0 | 8 | |i Print version: |a Pasquier, Martial |t Marketing Management and Communications in the Public Sector |d Milton : Taylor & Francis Group,c2017 |z 9781138655805 |
797 | 2 | |a ProQuest (Firm) | |
830 | 0 | |a Masters in Public Management Series | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7244739 |z Click to View |