Marketing Management and Communications in the Public Sector.

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Bibliographic Details
Superior document:Masters in Public Management Series
:
TeilnehmendeR:
Place / Publishing House:Milton : : Taylor & Francis Group,, 2017.
Ã2018.
Year of Publication:2017
Edition:2nd ed.
Language:English
Series:Masters in Public Management Series
Online Access:
Physical Description:1 online resource (275 pages)
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245 1 0 |a Marketing Management and Communications in the Public Sector. 
250 |a 2nd ed. 
264 1 |a Milton :  |b Taylor & Francis Group,  |c 2017. 
264 4 |c Ã2018. 
300 |a 1 online resource (275 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Masters in Public Management Series 
505 0 |a Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- List of boxes -- Part I -- Chapter1: Public management and marketing -- Chapter 2: Marketing and public marketing -- Part II -- Chapter 3: Basic marketing concepts -- Chapter 4: Marketing information research -- Chapter 5: Marketing strategy -- Chapter 6: Marketing instruments -- Part III -- Chapter 7: Public communications - an introduction -- Chapter 8: Communications models and strategies -- Chapter 9: Communications instruments -- Chapter 10: Communication control -- Chapter 11: Crisis communication -- Appendix: a case study -- Index. 
588 |a Description based on publisher supplied metadata and other sources. 
590 |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.  
655 4 |a Electronic books. 
700 1 |a Villeneuve, Jean-Patrick. 
776 0 8 |i Print version:  |a Pasquier, Martial  |t Marketing Management and Communications in the Public Sector  |d Milton : Taylor & Francis Group,c2017  |z 9781138655805 
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830 0 |a Masters in Public Management Series 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7244739  |z Click to View