Marketing Management and Communications in the Public Sector.

Marketing Management and Communications in the Public Sector.

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Superior document:Masters in Public Management Series
:
Pasquier, Martial.
TeilnehmendeR:
Villeneuve, Jean-Patrick.
Place / Publishing House:Milton : : Taylor & Francis Group,, 2017.
Ã2018.
Year of Publication:2017
Edition:2nd ed.
Language:English
Series:Masters in Public Management Series
Online Access:
Physical Description:1 online resource (275 pages)
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ctrlnum (MiAaPQ)5007244739
(Au-PeEL)EBL7244739
(OCoLC)1041148129
collection bib_alma
record_format marc
spelling Pasquier, Martial.
Marketing Management and Communications in the Public Sector.
2nd ed.
Milton : Taylor & Francis Group, 2017.
Ã2018.
1 online resource (275 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Masters in Public Management Series
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- List of boxes -- Part I -- Chapter1: Public management and marketing -- Chapter 2: Marketing and public marketing -- Part II -- Chapter 3: Basic marketing concepts -- Chapter 4: Marketing information research -- Chapter 5: Marketing strategy -- Chapter 6: Marketing instruments -- Part III -- Chapter 7: Public communications - an introduction -- Chapter 8: Communications models and strategies -- Chapter 9: Communications instruments -- Chapter 10: Communication control -- Chapter 11: Crisis communication -- Appendix: a case study -- Index.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Electronic books.
Villeneuve, Jean-Patrick.
Print version: Pasquier, Martial Marketing Management and Communications in the Public Sector Milton : Taylor & Francis Group,c2017 9781138655805
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7244739 Click to View
language English
format eBook
author Pasquier, Martial.
spellingShingle Pasquier, Martial.
Marketing Management and Communications in the Public Sector.
Masters in Public Management Series
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- List of boxes -- Part I -- Chapter1: Public management and marketing -- Chapter 2: Marketing and public marketing -- Part II -- Chapter 3: Basic marketing concepts -- Chapter 4: Marketing information research -- Chapter 5: Marketing strategy -- Chapter 6: Marketing instruments -- Part III -- Chapter 7: Public communications - an introduction -- Chapter 8: Communications models and strategies -- Chapter 9: Communications instruments -- Chapter 10: Communication control -- Chapter 11: Crisis communication -- Appendix: a case study -- Index.
author_facet Pasquier, Martial.
Villeneuve, Jean-Patrick.
author_variant m p mp
author2 Villeneuve, Jean-Patrick.
author2_variant j p v jpv
author2_role TeilnehmendeR
author_sort Pasquier, Martial.
title Marketing Management and Communications in the Public Sector.
title_full Marketing Management and Communications in the Public Sector.
title_fullStr Marketing Management and Communications in the Public Sector.
title_full_unstemmed Marketing Management and Communications in the Public Sector.
title_auth Marketing Management and Communications in the Public Sector.
title_new Marketing Management and Communications in the Public Sector.
title_sort marketing management and communications in the public sector.
series Masters in Public Management Series
series2 Masters in Public Management Series
publisher Taylor & Francis Group,
publishDate 2017
physical 1 online resource (275 pages)
edition 2nd ed.
contents Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- List of boxes -- Part I -- Chapter1: Public management and marketing -- Chapter 2: Marketing and public marketing -- Part II -- Chapter 3: Basic marketing concepts -- Chapter 4: Marketing information research -- Chapter 5: Marketing strategy -- Chapter 6: Marketing instruments -- Part III -- Chapter 7: Public communications - an introduction -- Chapter 8: Communications models and strategies -- Chapter 9: Communications instruments -- Chapter 10: Communication control -- Chapter 11: Crisis communication -- Appendix: a case study -- Index.
isbn 9781317222606
9781138655805
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7244739
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 350 - Public administration & military science
dewey-ones 352 - General considerations of public administration
dewey-full 352.7/48
dewey-sort 3352.7 248
dewey-raw 352.7/48
dewey-search 352.7/48
oclc_num 1041148129
work_keys_str_mv AT pasquiermartial marketingmanagementandcommunicationsinthepublicsector
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status_str n
ids_txt_mv (MiAaPQ)5007244739
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carrierType_str_mv cr
hierarchy_parent_title Masters in Public Management Series
is_hierarchy_title Marketing Management and Communications in the Public Sector.
container_title Masters in Public Management Series
author2_original_writing_str_mv noLinkedField
marc_error Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ]
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