Marketing plans for services : a complete guide /

Marketing plans for services : a complete guide / / Malcolm McDonald, Pennie Frow and Adrian Payne.

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McDonald, Malcolm.
TeilnehmendeR:
Frow, Pennie.
Payne, Adrian.
ProQuest (Firm)
Year of Publication:2011
Edition:3rd ed.
Language:English
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Physical Description:xv, 495 p. :; ill. (some col.)
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record_format marc
spelling McDonald, Malcolm.
Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
3rd ed.
Chichester, U.K. : Wiley, 2011.
xv, 495 p. : ill. (some col.)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Service industries Marketing.
Service industries Planning.
Electronic books.
Frow, Pennie.
Payne, Adrian.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=698012 Click to View
language English
format Electronic
eBook
author McDonald, Malcolm.
spellingShingle McDonald, Malcolm.
Marketing plans for services a complete guide /
author_facet McDonald, Malcolm.
Frow, Pennie.
Payne, Adrian.
ProQuest (Firm)
ProQuest (Firm)
author_variant m m mm
author2 Frow, Pennie.
Payne, Adrian.
ProQuest (Firm)
author2_variant p f pf
a p ap
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort McDonald, Malcolm.
title Marketing plans for services a complete guide /
title_sub a complete guide /
title_full Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
title_fullStr Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
title_full_unstemmed Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
title_auth Marketing plans for services a complete guide /
title_new Marketing plans for services
title_sort marketing plans for services a complete guide /
publisher Wiley,
publishDate 2011
physical xv, 495 p. : ill. (some col.)
edition 3rd ed.
isbn 9781119951865 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD9980
callnumber-sort HD 49980.5 M33 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=698012
illustrated Illustrated
oclc_num 758387251
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