Marketing plans for services : a complete guide / / Malcolm McDonald, Pennie Frow and Adrian Payne.
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| TeilnehmendeR: | |
| Year of Publication: | 2011 |
| Edition: | 3rd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 495 p. :; ill. (some col.) |
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| LEADER | 01422nam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 500698012 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 111123s2011 enkad sb 001 0 eng d | ||
| 010 | |z 2011017544 | ||
| 020 | |z 9780470979099 (pbk. : alk. paper) | ||
| 020 | |a 9781119951865 (electronic bk.) | ||
| 035 | |a (MiAaPQ)500698012 | ||
| 035 | |a (Au-PeEL)EBL698012 | ||
| 035 | |a (CaPaEBR)ebr10503050 | ||
| 035 | |a (CaONFJC)MIL329890 | ||
| 035 | |a (OCoLC)758387251 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HD9980.5 |b .M33 2011 | |
| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Marketing plans for services |h [electronic resource] : |b a complete guide / |c Malcolm McDonald, Pennie Frow and Adrian Payne. |
| 250 | |a 3rd ed. | ||
| 260 | |a Chichester, U.K. : |b Wiley, |c 2011. | ||
| 300 | |a xv, 495 p. : |b ill. (some col.) | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Service industries |x Planning. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Frow, Pennie. | |
| 700 | 1 | |a Payne, Adrian. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=698012 |z Click to View |