The marketer's handbook : reassessing marketing techniques for modern business /

The marketer's handbook : reassessing marketing techniques for modern business / / Laurie Young.

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ProQuest (Firm)
Young, Laurie, 1955-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2011
Language:English
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Physical Description:xix, 494 p. :; ill.
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record_format marc
spelling Young, Laurie, 1955-
The marketer's handbook [electronic resource] : reassessing marketing techniques for modern business / Laurie Young.
Chichester, West Sussex, U.K : Wiley, 2011.
xix, 494 p. : ill.
Includes bibliographical references(p. [469]-477) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Industrial management.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=697612 Click to View
language English
format Electronic
eBook
author Young, Laurie, 1955-
spellingShingle Young, Laurie, 1955-
The marketer's handbook reassessing marketing techniques for modern business /
author_facet Young, Laurie, 1955-
ProQuest (Firm)
ProQuest (Firm)
author_variant l y ly
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Young, Laurie, 1955-
title The marketer's handbook reassessing marketing techniques for modern business /
title_sub reassessing marketing techniques for modern business /
title_full The marketer's handbook [electronic resource] : reassessing marketing techniques for modern business / Laurie Young.
title_fullStr The marketer's handbook [electronic resource] : reassessing marketing techniques for modern business / Laurie Young.
title_full_unstemmed The marketer's handbook [electronic resource] : reassessing marketing techniques for modern business / Laurie Young.
title_auth The marketer's handbook reassessing marketing techniques for modern business /
title_new The marketer's handbook
title_sort the marketer's handbook reassessing marketing techniques for modern business /
publisher Wiley,
publishDate 2011
physical xix, 494 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 Y7917 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=697612
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 756496460
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