The marketer's handbook : reassessing marketing techniques for modern business / / Laurie Young.
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Year of Publication: | 2011 |
Language: | English |
Online Access: | |
Physical Description: | xix, 494 p. :; ill. |
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Bibliography: | Includes bibliographical references(p. [469]-477) and index. |
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ISBN: | 9780470746875 9781119973522 9781119978503 9781119978510 |
Hierarchical level: | Monograph |
Statement of Responsibility: | Laurie Young. |