The marketer's handbook : reassessing marketing techniques for modern business / / Laurie Young.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | xix, 494 p. :; ill. |
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| 050 | 4 | |a HF5415 |b .Y7917 2011 | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Young, Laurie, |d 1955- | |
| 245 | 1 | 4 | |a The marketer's handbook |h [electronic resource] : |b reassessing marketing techniques for modern business / |c Laurie Young. |
| 260 | |a Chichester, West Sussex, U.K : |b Wiley, |c 2011. | ||
| 300 | |a xix, 494 p. : |b ill. | ||
| 504 | |a Includes bibliographical references(p. [469]-477) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Industrial management. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=697612 |z Click to View |