Marketing 4.0 : : transforma tu estrategia para atraer al consumidor digital /

Marketing 4.0 : : transforma tu estrategia para atraer al consumidor digital / / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prologo de Francisco Palma.

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VerfasserIn:
Kotler, Philip,
Kartajaya, Hermawan,
Setiawan, Iwan,
TeilnehmendeR:
Kartajaya, Hermawan,
Setiawan, Iwan,
Palma, Francisco,
Place / Publishing House:Madrid, Espana : : LID Editorial Empresarial, S.L.,, [2018]
Ã2018
Year of Publication:2018
Language:Spanish
Online Access:
Physical Description:1 online resource (xiii, 21 pages)
Notes:Includes index.
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id 5006883410
ctrlnum (MiAaPQ)5006883410
(Au-PeEL)EBL6883410
(OCoLC)1296431796
collection bib_alma
record_format marc
spelling Kotler, Philip, author.
Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prologo de Francisco Palma.
Madrid, Espana : LID Editorial Empresarial, S.L., [2018]
Ã2018
1 online resource (xiii, 21 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Marketing.
Electronic books.
Kartajaya, Hermawan, author.
Setiawan, Iwan, author.
Palma, Francisco, writer of foreword.
Print version: Kotler, Philip. Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital. Madrid, Espana : LID Editorial Empresarial, S.L., c2018 xiii, 21 pages 9788417277826
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6883410 Click to View
language Spanish
format eBook
author Kotler, Philip,
Kartajaya, Hermawan,
Setiawan, Iwan,
spellingShingle Kotler, Philip,
Kartajaya, Hermawan,
Setiawan, Iwan,
Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital /
author_facet Kotler, Philip,
Kartajaya, Hermawan,
Setiawan, Iwan,
Kartajaya, Hermawan,
Setiawan, Iwan,
Palma, Francisco,
author_variant p k pk
h k hk
i s is
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Kartajaya, Hermawan,
Setiawan, Iwan,
Palma, Francisco,
author2_variant f p fp
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_sort Kotler, Philip,
title Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital /
title_sub transforma tu estrategia para atraer al consumidor digital /
title_full Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prologo de Francisco Palma.
title_fullStr Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prologo de Francisco Palma.
title_full_unstemmed Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prologo de Francisco Palma.
title_auth Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital /
title_new Marketing 4.0 :
title_sort marketing 4.0 : transforma tu estrategia para atraer al consumidor digital /
publisher LID Editorial Empresarial, S.L.,
publishDate 2018
physical 1 online resource (xiii, 21 pages)
isbn 9788416894857
9788417277826
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 K685 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6883410
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.872
dewey-sort 3658.872
dewey-raw 658.872
dewey-search 658.872
oclc_num 1296431796
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