Marketing 4.0 : : transforma tu estrategia para atraer al consumidor digital / / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prologo de Francisco Palma.
Saved in:
| VerfasserIn: | |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Madrid, Espana : : LID Editorial Empresarial, S.L.,, [2018] Ã2018 |
| Year of Publication: | 2018 |
| Language: | Spanish |
| Online Access: | |
| Physical Description: | 1 online resource (xiii, 21 pages) |
| Notes: | Includes index. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01849nam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | 5006883410 | ||
| 003 | MiAaPQ | ||
| 005 | 20231002184249.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 231002s2018 sp o 001 0 spa d | ||
| 020 | |z 9788417277826 |q (print) | ||
| 020 | |a 9788416894857 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5006883410 | ||
| 035 | |a (Au-PeEL)EBL6883410 | ||
| 035 | |a (OCoLC)1296431796 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1265 |b .K685 2018 | |
| 082 | 0 | |a 658.872 |2 23 | |
| 100 | 1 | |a Kotler, Philip, |e author. | |
| 245 | 1 | 0 | |a Marketing 4.0 : |b transforma tu estrategia para atraer al consumidor digital / |c Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prologo de Francisco Palma. |
| 264 | 1 | |a Madrid, Espana : |b LID Editorial Empresarial, S.L., |c [2018] | |
| 264 | 4 | |c Ã2018 | |
| 300 | |a 1 online resource (xiii, 21 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Kartajaya, Hermawan, |e author. | |
| 700 | 1 | |a Setiawan, Iwan, |e author. | |
| 700 | 1 | |a Palma, Francisco, |e writer of foreword. | |
| 776 | 0 | 8 | |i Print version: |a Kotler, Philip. |t Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital. |d Madrid, Espana : LID Editorial Empresarial, S.L., c2018 |h xiii, 21 pages |z 9788417277826 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6883410 |z Click to View |