Marketing 4.0 : : transforma tu estrategia para atraer al consumidor digital / / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prologo de Francisco Palma.
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| Place / Publishing House: | Madrid, Espana : : LID Editorial Empresarial, S.L.,, [2018] Ã2018 |
| Year of Publication: | 2018 |
| Language: | Spanish |
| Online Access: | |
| Physical Description: | 1 online resource (xiii, 21 pages) |
| Notes: | Includes index. |
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| ISBN: | 9788417277826 9788416894857 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prologo de Francisco Palma. |