The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts ... [et al.].
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| Year of Publication: | 2010 |
| Language: | English |
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| Physical Description: | xviii, 353 p. :; ill. |
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Table of Contents:
- Opportunities and challenges in studying customer networks / Christophe Van den Bulte
- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier
- Connectivity, control, and constraint in business markets / Stefan Wuyts
- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch
- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv
- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs
- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel
- The shadow of other people: socialization and social comparison in marketing / Ronald Burt
- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen
- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann
- The effect of negative word-of-mouth in social networks / Andre Bonfrer.