The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts ... [et al.].
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 353 p. :; ill. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
500646531 |
|---|---|
| ctrlnum |
(MiAaPQ)500646531 (Au-PeEL)EBL646531 (CaPaEBR)ebr10452683 (CaONFJC)MIL304522 (OCoLC)707067595 |
| collection |
bib_alma |
| record_format |
marc |
| spelling |
The connected customer [electronic resource] : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]. New York : Routledge, c2010. xviii, 353 p. : ill. Includes bibliographical references and indexes. Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Consumer behavior. Branding (Marketing) Marketing. Electronic books. Wuyts, Stefan. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=646531 Click to View |
| language |
English |
| format |
Electronic eBook |
| author2 |
Wuyts, Stefan. ProQuest (Firm) |
| author_facet |
Wuyts, Stefan. ProQuest (Firm) ProQuest (Firm) |
| author2_variant |
s w sw |
| author2_role |
TeilnehmendeR TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Wuyts, Stefan. |
| title |
The connected customer the changing nature of consumer and business markets / |
| spellingShingle |
The connected customer the changing nature of consumer and business markets / Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
| title_sub |
the changing nature of consumer and business markets / |
| title_full |
The connected customer [electronic resource] : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]. |
| title_fullStr |
The connected customer [electronic resource] : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]. |
| title_full_unstemmed |
The connected customer [electronic resource] : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]. |
| title_auth |
The connected customer the changing nature of consumer and business markets / |
| title_new |
The connected customer |
| title_sort |
the connected customer the changing nature of consumer and business markets / |
| publisher |
Routledge, |
| publishDate |
2010 |
| physical |
xviii, 353 p. : ill. |
| contents |
Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
| isbn |
9780203863565 (electronic bk.) |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415.32 C6536 42010 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=646531 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8/342 |
| dewey-sort |
3658.8 3342 |
| dewey-raw |
658.8/342 |
| dewey-search |
658.8/342 |
| oclc_num |
707067595 |
| work_keys_str_mv |
AT wuytsstefan theconnectedcustomerthechangingnatureofconsumerandbusinessmarkets AT proquestfirm theconnectedcustomerthechangingnatureofconsumerandbusinessmarkets AT wuytsstefan connectedcustomerthechangingnatureofconsumerandbusinessmarkets AT proquestfirm connectedcustomerthechangingnatureofconsumerandbusinessmarkets |
| status_str |
n |
| ids_txt_mv |
(MiAaPQ)500646531 (Au-PeEL)EBL646531 (CaPaEBR)ebr10452683 (CaONFJC)MIL304522 (OCoLC)707067595 |
| is_hierarchy_title |
The connected customer the changing nature of consumer and business markets / |
| author2_original_writing_str_mv |
noLinkedField noLinkedField |
| _version_ |
1792330709582479362 |
| fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02660nam a2200409 a 4500</leader><controlfield tag="001">500646531</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">091015s2010 nyua sb 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2009043127</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781848728370 (hardcover : alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1848728379 (hardcover : alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0203863569 (master e-book)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780203863565 (electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)500646531</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL646531</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10452683</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL304522</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)707067595</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.32</subfield><subfield code="b">.C6536 2010</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">658.8/342</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="0" ind2="4"><subfield code="a">The connected customer</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">the changing nature of consumer and business markets /</subfield><subfield code="c">edited by Stefan Wuyts ... [et al.].</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">New York :</subfield><subfield code="b">Routledge,</subfield><subfield code="c">c2010.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xviii, 353 p. :</subfield><subfield code="b">ill.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wuyts, Stefan.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=646531</subfield><subfield code="z">Click to View</subfield></datafield></record></collection> |