The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts ... [et al.].
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Year of Publication: | 2010 |
Language: | English |
Online Access: | |
Physical Description: | xviii, 353 p. :; ill. |
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007 | cr cn||||||||| | ||
008 | 091015s2010 nyua sb 001 0 eng d | ||
010 | |z 2009043127 | ||
020 | |z 9781848728370 (hardcover : alk. paper) | ||
020 | |z 1848728379 (hardcover : alk. paper) | ||
020 | |z 0203863569 (master e-book) | ||
020 | |a 9780203863565 (electronic bk.) | ||
035 | |a (MiAaPQ)500646531 | ||
035 | |a (Au-PeEL)EBL646531 | ||
035 | |a (CaPaEBR)ebr10452683 | ||
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035 | |a (OCoLC)707067595 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5415.32 |b .C6536 2010 | |
082 | 0 | 4 | |a 658.8/342 |2 22 |
245 | 0 | 4 | |a The connected customer |h [electronic resource] : |b the changing nature of consumer and business markets / |c edited by Stefan Wuyts ... [et al.]. |
260 | |a New York : |b Routledge, |c c2010. | ||
300 | |a xviii, 353 p. : |b ill. | ||
504 | |a Includes bibliographical references and indexes. | ||
505 | 0 | |a Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Consumer behavior. | |
650 | 0 | |a Branding (Marketing) | |
650 | 0 | |a Marketing. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Wuyts, Stefan. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=646531 |z Click to View |