Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / / Paul Gillin, Eric Schwartzman.
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| Year of Publication: | 2011 |
| Language: | English |
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| Physical Description: | xxii, 250 p. :; ill. |
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500644822 |
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Gillin, Paul. Social marketing to the business customer [electronic resource] : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman. Hoboken, N.J. : Wiley, c2011. xxii, 250 p. : ill. Includes bibliographical references and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Internet marketing. Marketing Social aspects. Social media. Electronic books. Schwartzman, Eric. https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=644822 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Gillin, Paul. |
| spellingShingle |
Gillin, Paul. Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships / |
| author_facet |
Gillin, Paul. Schwartzman, Eric. |
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p g pg |
| author2 |
Schwartzman, Eric. |
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e s es |
| author2_role |
TeilnehmendeR |
| author_sort |
Gillin, Paul. |
| title |
Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships / |
| title_sub |
listen to your B2B market, generate major account leads, and build client relationships / |
| title_full |
Social marketing to the business customer [electronic resource] : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman. |
| title_fullStr |
Social marketing to the business customer [electronic resource] : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman. |
| title_full_unstemmed |
Social marketing to the business customer [electronic resource] : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman. |
| title_auth |
Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships / |
| title_new |
Social marketing to the business customer |
| title_sort |
social marketing to the business customer listen to your b2b market, generate major account leads, and build client relationships / |
| publisher |
Wiley, |
| publishDate |
2011 |
| physical |
xxii, 250 p. : ill. |
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H - Social Science |
| callnumber-subject |
HF - Commerce |
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HF5415 |
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HF 45415.1265 G554 42011 |
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Electronic books. |
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Electronic books. |
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https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=644822 |
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Illustrated |
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600 - Technology |
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650 - Management & public relations |
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658 - General management |
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658.8/72 |
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3658.8 272 |
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658.8/72 |
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658.8/72 |
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700704014 |
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