Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / / Paul Gillin, Eric Schwartzman.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxii, 250 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780470639337 (hbk.) 0470639334 (hbk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Paul Gillin, Eric Schwartzman. |