Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / / Paul Gillin, Eric Schwartzman.
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| TeilnehmendeR: | |
| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxii, 250 p. :; ill. |
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| 082 | 0 | 4 | |a 658.8/72 |2 22 |
| 100 | 1 | |a Gillin, Paul. | |
| 245 | 1 | 0 | |a Social marketing to the business customer |h [electronic resource] : |b listen to your B2B market, generate major account leads, and build client relationships / |c Paul Gillin, Eric Schwartzman. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c c2011. | ||
| 300 | |a xxii, 250 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Social media. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Schwartzman, Eric. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=644822 |z Click to View |