Luxury brand management : : in digital and sustainable times /

Luxury brand management : : in digital and sustainable times / / Michael Chevalier, Gerald Mazzalovo.

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Bibliographic Details
VerfasserIn:
Chevalier, Michel, 1943-
Mazzalovo, Gerald,
TeilnehmendeR:
Mazzalovo, Gerald,
Place / Publishing House:West Sussex, England : : Wiley,, [2021]
2021
Year of Publication:2021
Edition:Fourth edition.
Language:English
Online Access:
Physical Description:1 online resource (xi, 531 pages)
Notes:Includes index.
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ctrlnum (MiAaPQ)5006396349
(Au-PeEL)EBL6396349
(OCoLC)1228647539
collection bib_alma
record_format marc
spelling Chevalier, Michel, 1943- author.
Luxury brand management : in digital and sustainable times / Michael Chevalier, Gerald Mazzalovo.
Fourth edition.
West Sussex, England : Wiley, [2021]
2021
1 online resource (xi, 531 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products Management.
Electronic books.
Mazzalovo, Gerald, author.
Print version: Chevalier, Michel, 1943- Luxury brand management : in digital and sustainable times. Fourth edition. West Sussex, England : Wiley, c2021 xi, 531 pages 9781119706281
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6396349 Click to View
language English
format eBook
author Chevalier, Michel, 1943-
Mazzalovo, Gerald,
spellingShingle Chevalier, Michel, 1943-
Mazzalovo, Gerald,
Luxury brand management : in digital and sustainable times /
author_facet Chevalier, Michel, 1943-
Mazzalovo, Gerald,
Mazzalovo, Gerald,
author_variant m c mc
g m gm
author_role VerfasserIn
VerfasserIn
author2 Mazzalovo, Gerald,
author2_role TeilnehmendeR
author_sort Chevalier, Michel, 1943-
title Luxury brand management : in digital and sustainable times /
title_sub in digital and sustainable times /
title_full Luxury brand management : in digital and sustainable times / Michael Chevalier, Gerald Mazzalovo.
title_fullStr Luxury brand management : in digital and sustainable times / Michael Chevalier, Gerald Mazzalovo.
title_full_unstemmed Luxury brand management : in digital and sustainable times / Michael Chevalier, Gerald Mazzalovo.
title_auth Luxury brand management : in digital and sustainable times /
title_new Luxury brand management :
title_sort luxury brand management : in digital and sustainable times /
publisher Wiley,
publishDate 2021
physical 1 online resource (xi, 531 pages)
edition Fourth edition.
isbn 9781119706281
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD69
callnumber-sort HD 269 B7 C448 42021
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6396349
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 1228647539
work_keys_str_mv AT chevaliermichel luxurybrandmanagementindigitalandsustainabletimes
AT mazzalovogerald luxurybrandmanagementindigitalandsustainabletimes
status_str n
ids_txt_mv (MiAaPQ)5006396349
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carrierType_str_mv cr
is_hierarchy_title Luxury brand management : in digital and sustainable times /
author2_original_writing_str_mv noLinkedField
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