The handbook of online and social media research : tools and techniques for market researchers /

The handbook of online and social media research : tools and techniques for market researchers / / by Ray Poynter.

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ProQuest (Firm)
Poynter, Ray.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2010
Language:English
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Physical Description:xix, 441 p.
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spelling Poynter, Ray.
The handbook of online and social media research [electronic resource] : tools and techniques for market researchers / by Ray Poynter.
New York : Wiley, 2010.
xix, 441 p.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Social media.
Internet searching.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=589253 Click to View
language English
format Electronic
eBook
author Poynter, Ray.
spellingShingle Poynter, Ray.
The handbook of online and social media research tools and techniques for market researchers /
author_facet Poynter, Ray.
ProQuest (Firm)
ProQuest (Firm)
author_variant r p rp
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Poynter, Ray.
title The handbook of online and social media research tools and techniques for market researchers /
title_sub tools and techniques for market researchers /
title_full The handbook of online and social media research [electronic resource] : tools and techniques for market researchers / by Ray Poynter.
title_fullStr The handbook of online and social media research [electronic resource] : tools and techniques for market researchers / by Ray Poynter.
title_full_unstemmed The handbook of online and social media research [electronic resource] : tools and techniques for market researchers / by Ray Poynter.
title_auth The handbook of online and social media research tools and techniques for market researchers /
title_new The handbook of online and social media research
title_sort the handbook of online and social media research tools and techniques for market researchers /
publisher Wiley,
publishDate 2010
physical xix, 441 p.
isbn 9780470972335 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 P66 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=589253
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/3
dewey-sort 3658.8 13
dewey-raw 658.8/3
dewey-search 658.8/3
oclc_num 669491770
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