The handbook of online and social media research : tools and techniques for market researchers / / by Ray Poynter.

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Year of Publication:2010
Language:English
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Physical Description:xix, 441 p.
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100 1 |a Poynter, Ray. 
245 1 4 |a The handbook of online and social media research  |h [electronic resource] :  |b tools and techniques for market researchers /  |c by Ray Poynter. 
260 |a New York :  |b Wiley,  |c 2010. 
300 |a xix, 441 p. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing research. 
650 0 |a Social media. 
650 0 |a Internet searching. 
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