Alignment and coordination of customer segmentation, distribution channel segmentation and overall strategy of the firm : : a qualitative study on sporting goods industry / / Dr. Thomas Rossberger.
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Place / Publishing House: | Gottingen, [Germany] : : Cuvillier Verlag,, 2015. 2015 |
Year of Publication: | 2015 |
Language: | English |
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Physical Description: | 1 online resource (159 pages) |
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