Trademarks, brands and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.

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Bibliographic Details
Superior document:Routledge international studies in business history ; 19
:
TeilnehmendeR:
Year of Publication:2010
Language:English
Series:Routledge international studies in business history ; 19.
Online Access:
Physical Description:xv, 248 p. :; ill.
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245 0 0 |a Trademarks, brands and competitiveness  |h [electronic resource] /  |c edited by Teresa da Silva Lopes and Paul Duguid. 
260 |a New York :  |b Routledge,  |c 2010. 
300 |a xv, 248 p. :  |b ill. 
490 1 |a Routledge international studies in business history ;  |v 19 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Brand name products  |x History. 
650 0 |a Trademarks  |x History. 
650 0 |a Commerce  |x History. 
650 0 |a Competition. 
655 4 |a Electronic books. 
700 1 |a Lopes, Teresa da Silva,  |d 1968- 
700 1 |a Duguid, Paul,  |d 1954- 
710 2 |a ProQuest (Firm) 
830 0 |a Routledge international studies in business history ;  |v 19. 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=484727  |z Click to View