Strategic marketing : : new horizons in theory and research / / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
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| TeilnehmendeR: | |
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| Place / Publishing House: | [Bradford, England] : : Emerald Group Publishing Limited,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | European Journal of Marketing,
Volume 50 Number 12 |
| Online Access: | |
| Physical Description: | 1 online resource (229 pages) :; illustrations, tables. |
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